Welcome to Press.
Milwaukee's first authentic Belgian Liège waffle company.

Photos by Nicole Franzen


Press. serves authentic Belgian Liège waffles at area farmers markets, festivals, private events, and starting in early 2017 out of our restored vintage camper trailer. Our brioche-based dough is made locally by hand from our own traditional recipe, with roots dating back to the 1700s. As our waffles cook, the imported Belgian pearl sugar within the dough caramelizes on the outside and leaves sweet pockets on the inside. A dusting of powdered sugar, or one of our delicate house-made toppings makes the perfect pairing. 


Press. also creates prepackaged Dutch Stroopwafels. Subtly flavored with our own spice blend, these cookie-like wafels can be enjoyed at room temperature, or placed atop a steaming beverage to gently warm their caramel filling. Stroopwafels make great gifts for yourself, friends, clients, or family.


Visit our calendar page (link this) to find us, or contact us (link this) to book a private event!



(262) 498-1891



74 5th Avenue
at St. Marks Place
Brooklyn, NY 11217



M-Th 5p–11p
F-Sa 12p–11p
Su 10a–11p